The freelancer's choice

What if your direct reports didn't have to work for you?

We hire people, give them tasks, and expect them to execute. But what if, like freelancers, they had a choice?

A freelancer doesn't tolerate a toxic client, a boring project, or a dead-end opportunity. They have the power to walk away, to choose their path, to prioritize work that aligns with their skills and aspirations.

Imagine applying this lens to your team. Would they choose to work with you? Would they choose your environment, your leadership style, the opportunities you offer?

Many managers focus on the transaction: the work, the deadlines, the deliverables. But freelancers look beyond the surface.

When we start thinking of our people like freelancers, everything shifts:

• We see individuals, not just job titles.

• Engagement becomes the currency of retention.

• Continuous learning is non-negotiable.

• We connect individual work to a greater purpose.

• Leadership transforms into crafting experiences, not just assigning tasks.

This shift in perspective transforms your team from a collection of individuals fulfilling tasks to a community of empowered contributors who are invested in their work and the company's success.

Shifting to this “freelancer mindset” isn’t easy. It's about viewing our teams as valued collaborators, not just as resources to be utilized.

But the payoff is immense.

Because in a world of choice, being chosen

Is the ultimate competitive advantage.